I suspect that some of their numbers are off (their Walking Dead numbers certainly are--given how popular the trade-paperbacks are, their total should be significantly higher than 10 million, since the series debut in 2003) and the time period over which this five billion was generated is not always clear, but there's no question about it: the zombie sub-genre has peaked in a way no horror icon born of folklore has done since the vampire. They're huge.
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